Insights
Emerging Technologies – New Toys, No Value
AI is here. 5G is here. IoT is here. Where’s the customer?
In a world rapidly evolving through digital transformation, emerging technologies stand at the forefront of innovation. However, in the race to integrate the latest advancements, many businesses lose sight of a crucial element – the customer experience. This paper delves into the heart of technological evolution, advocating for a customer-centric approach as the cornerstone of effective tech deployment.
The Fascinating Emergence of New Technologies
From the realms of artificial intelligence to the interconnectivity promised by the Internet of Things (IoT), emerging technologies are reshaping our world in unprecedented ways. Take, for instance, the development of blockchain technology. Initially conceived for digital currencies, its potential for secure, transparent transactions is now finding applications in diverse sectors like supply chain management and voting systems. These technologies are not just tools; they are gateways to possibilities previously unimagined
The Pitfall of Technology-First Approaches
Often, businesses are taken off their heels by the allure of new technology. It’s kind of like buying the most advanced power tools to build a house yet forgetting to build the bedroom or bathroom. The result? A technologically advanced structure that no one can call home. This gets to the crux of the issue, beginning with technology rather than the end-user experience. By doing so, companies risk alienating the very individuals they aim to serve, rendering their technological investments, well… useless.
The Sweet Synergy: A Roadmap to the Future
The essence of successfully integrating emerging technologies lies in understanding the value they bring to the user. Envision the future from the user’s perspective: what benefits do these technologies offer them? How do they enhance the customer experience? Once this future vision is clear, businesses can trace their steps back to the present and chart a course towards achieving that vision. This forward-thinking, user-centric approach ensures that technology serves as a bridge to the future, not just a shiny new toy in the present.
Latest Insights
5G
The dawn of 5G marks a pivotal shift in connectivity, challenging two decades of Wi-Fi dominance with the promise of enhanced performance, reliability, and security.
Applied Observability
In the ever-evolving landscape of the Mobility Society, the concept of ‘applied observability’ is gaining prominence. This term reflects a shift in understanding the expansive role of data beyond traditional confines
Net-Zero
The path to achieving net zero is intricately linked with the creation of a Mobility Society, where diversity and inclusion are not just ideals but necessities.
