Emerging Technologies – New Toys, No Value

AI is here. 5G is here. IoT is here. Where’s the customer?

In a world rapidly evolving through digital transformation, emerging technologies stand at the forefront of innovation. However, in the race to integrate the latest advancements, many businesses lose sight of a crucial element – the customer experience. This paper delves into the heart of technological evolution, advocating for a customer-centric approach as the cornerstone of effective tech deployment.

The Fascinating Emergence of New Technologies

From the realms of artificial intelligence to the interconnectivity promised by the Internet of Things (IoT), emerging technologies are reshaping our world in unprecedented ways. Take, for instance, the development of blockchain technology. Initially conceived for digital currencies, its potential for secure, transparent transactions is now finding applications in diverse sectors like supply chain management and voting systems. These technologies are not just tools; they are gateways to possibilities previously unimagined

The Pitfall of Technology-First Approaches

Often, businesses are taken off their heels by the allure of new technology. It’s kind of like buying the most advanced power tools to build a house yet forgetting to build the bedroom or bathroom. The result? A technologically advanced structure that no one can call home. This gets to the crux of the issue, beginning with technology rather than the end-user experience. By doing so, companies risk alienating the very individuals they aim to serve, rendering their technological investments, well… useless.

The Sweet Synergy: A Roadmap to the Future

The essence of successfully integrating emerging technologies lies in understanding the value they bring to the user. Envision the future from the user’s perspective: what benefits do these technologies offer them? How do they enhance the customer experience? Once this future vision is clear, businesses can trace their steps back to the present and chart a course towards achieving that vision. This forward-thinking, user-centric approach ensures that technology serves as a bridge to the future, not just a shiny new toy in the present.

Case Study

Rapid design and rollout of ‘Non Stand Alone’ 5G network capability for leading service provider

A leading UK digital communications company, needed to rapidly design and deploy a ‘Non-Stand-Alone’ (NSA) 5G network capability to maintain its prominent position in the UK market, and avoid losing ground to its competitors